Monthly Recurring Revenue
$43,500
+13.9%vs last month
Annual Recurring Revenue
$522K
+13.9%run rate
Total Paid Subscribers
1,914
+8.4%all plans
Monthly Churn Rate
4.1%
-0.3%target: <3.5%
New MRR This Month
$9,200
+13.6%from new subs
Avg Revenue / User
$22.72
+4.2%ARPU
Trial Conversion
50.0%
+3.1%trial → paid
Customer LTV
$554
+6.8%avg lifetime
MRR Growth
Monthly Recurring Revenue — last 7 months
Total MRR
New MRR
Churned
Conversion Funnel
Visitor → Paid (last 30 days)
Visitors
12,400100%
Visitors
Sign-ups
3,72030%↓70% drop
Sign-ups
Free Active
1,86015%↓50% drop
Free Active
Trial Start
7446%↓60% drop
Trial Start
Paid Convert
3723%↓50% drop
Paid Convert
Subscription Plan Mix
Active subscribers by plan
Player $14.99
1,240Elite $29.99
580Academy $199
94Free
3,720Live Activity Feed
Email
Sent Academy pricing proposal to Oak Park Tennis Club
Today 2:14pm · Sarah K.
Call
30-min demo call with Tyler Chen — very interested in Elite plan
Today 11:30am · Marcus T.
Sign-up
New free sign-up: Westside Tennis Club (12 players)
Today 9:15am · Auto
Upgrade
Jake Morrison upgraded from Player → Elite plan
Yesterday 4pm · Priya R.
Demo
Champions Tennis Club demo — decision expected this week
Yesterday 1pm · Marcus T.